Brix-Ciiic

CIIIC & BRIX

H20 Arena Will Become Part of the Nationwide IX Labs Network

H20 is now officially part of IX Labs NL, a brand-new nationwide network of five immersive technology labs. Our location in Purmerend will operate as the H20 Arena within BRIX. Thanks to the National Growth Fund’s CIIIC program, companies, educational institutions, startups, and government agencies will have access to our state-of-the-art facilities for immersive experiences (IX), such as VR, motion capture, and virtual production. The nationwide launch of IX Labs NL is scheduled for November 18, 2026.

H20 Arena: 12,000 m²

H20 Arena is the name under which our Purmerend location operates within the BRIX network: 12,000 square meters, open 24/7, where sports, talent, and immersive technology come together. While many test environments are closed off, our strength lies precisely in the existing audience: visitors, athletes, and events that aren’t there specifically for a test but can still contribute to it. That makes H20 Arena a unique place to showcase IX applications at scale.

THE SPACES

At H20, the following spaces are being developed to support the development of IX

600 m² free-roam XR area

Edu Lab

Sports Innovation Gym

Community Exhibition Space

THE OFFER

VR Sports Experience

Sports, gaming, and technology—all in one experience

The VR Sports Experience brings sports and virtual reality together in a unique activity for schools, businesses, municipalities, and events. Participants step into a virtual sports world and experience how technology combines movement, fun, and challenge. Accessible to all ages and fully supervised.

VR Soccer Training

Train yourself to see, think, and make decisions faster

In modern soccer, players make a difference with the choices they make. Our VR Soccer Training helps athletes hone their field vision, game awareness, and decision-making in a digital learning environment. It’s an innovative complement to traditional on-field training that teaches players to process the right information more quickly.

SweetSpot AI

Smarter Sports Analysis with Artificial Intelligence

SweetSpotAI transforms sports data into actionable insights. Through AI analysis, athletes, trainers, and coaches gain a better understanding of performance, development, and areas for improvement. This way, data is not only collected but also actually used to improve performance.

Into D’Mentia

Experience dementia from the patient's perspective

Into D’Mentia uses virtual reality to illustrate the impact of dementia on a person’s life. Informal caregivers, family members, and healthcare professionals gain a powerful insight into the experiences of people living with dementia. The experience fosters understanding, encourages conversation, and contributes to better care and support.

Reaction Time & Concentration Training

Responding More Quickly Under Pressure

In many sports, fractions of a second make all the difference. With interactive training solutions, athletes train their reaction time, attention, and information processing. This enables them to respond more quickly and effectively to changing situations during practices and competitions.

GripVR

Take control of your habits and make healthier choices

GripVR combines virtual reality, movement, and personalized guidance to help participants become aware of their habits. In a playful, interactive environment, they practice recognizing personal triggers and making healthier choices. Together with the accompanying methodology, the VR sessions provide an accessible foundation for conversation, reflection, and lasting behavioral change.

Resilience I

Emotion Regulation, Resilience, and Trust

The resilience module has a positive effect within treatment focused on emotion regulation, resilience, and trust. It provides an accessible way to initiate a conversation in which clients experience a range of emotions and apply various coping skills.

Resilience II

Continue practicing how to handle difficult situations

In the second module, the client finds themselves in a situation that often arises in everyday life: a close friend asks you for a favor. This experience is a valuable addition to treatment aimed at increasing the resilience of clients with a mild intellectual disability or a history of delinquency. It opens up an honest conversation about how difficult it can sometimes be to say “no” and what alternative choices are available.

Wheel Alignment

Wheel Alignment for Cars in VR

Through the use of the virtual experience, students no longer learn how to align a car’s wheels theoretically; instead, they can practice it virtually in a hands-on setting as many times as they want. Students gain a better grasp of the procedure, which helps them prepare for their professional exam.

BrainBoostXR: Brainstar

BrainStar is designed for clinical populations—supporting individuals recovering from brain injury, living with neurodegenerative or neurodevelopmental conditions, or coping with age-related decline.

It empowers users to rebuild life skills, cognitive pathways, and social connections through personalized, structured, and emotionally engaging XR experiences. Our Clinical Dashboard transforms complex data into real-time, actionable insights, driving unparalleled clinical precision and patient care.

BrainBoostXR: StarChasers

StarChasers is a brain wellness game for healthy older adults.

It brings the same adaptive AI and immersive design to a wider audience. This XR experience is a wellness-focused journey for anyone looking to stay sharp, resilient, and emotionally connected through play and mental engagement.