H20 presents the fattest Simracing Arena at International Amsterdam Motor Show

 

Simracing Arena IAMS 2025

Press release H20 x IAMS

Purmerend, April 2, 2025

H20 presents the fattest Simracing Arena at International Amsterdam Motor Show

The International Amsterdam Motor Show (IAMS) and H20 are joining forces once again for a groundbreaking edition of the Netherlands' largest automotive event. From April 17 to 21, part of the RAI Amsterdam will transform into the largest Simracing Arena to date, where motorsport and gaming come together. 

Visitors can check out all the cool cars on display during the event, but it is not possible to drive them themselves. Fortunately, the Simracing Arena offers the opportunity to race in-game anyway! Visitors can participate in various races and enjoy a unique simracing experience designed specifically for both beginners and experienced racers.

Comprehensive program

The five-day event has several highlights.

For example, there are mini-competitions in popular (racing) games such as Forza Motorsport 8 and Rocket League.

Attendees can sim race against each other and some specially invited guests (information to follow!) at any level, on an impressive stage with the very best gear. In addition, attendees can enjoy Xbox fun games such as Gang Beasts, Golf With Your Friends, Overcooked 2 and Human Fall Flat.

There is also a prize pool available worth a total of €3,000, including a Playseat® RedTrophy, Thrustmaster T598 and more.

Accessible to all

To make simracing accessible to a wide audience, H20 is introducing two special promotions:

  • 25% off IAMS admission tickets with code H20IAMS2025
  • A nationwide "Bring Your Friend" campaign at Go!Gaming locations, where visitors can race with a friend for an hour for €13.90. 

Partners

The event is made possible by our lead partner IAMS and our supporting partners Playseat®, Thrustmaster, Black Bananas and Xbox Game Pass. 

Practical information

Date: April 17-21, 2025

Location: RAI Amsterdam

Tickets: available at h20.gg/iams (or click on the banner)

Discount code: H20IAMS2025 (25% off)

IAMS2025