Influencer marketing & PR agency 4AllLevels has moved last month together with the esports team Brash esports to H20 in Purmerend. Management and staff have moved into the former school building, which will be converted into a campus for esports, gaming and creative tech. The total building comprises 10,000 m2 and includes the Rabo Esports Stadium, a gaming club, coworking space and incubator space for startups.
4AllLevels influencer marketing
The name of the agency 4All Levels may not be super familiar, but the names vThorben, Ronald, Mick, Paraduze and the MANSION will certainly be familiar to many under 20s. 4All Levels does the management, PR and merchandising for a number of influencers. The agency, which was based in the Aalsmeer studios until now, sees several advantages in choosing H20.
Miranda Huybers, owner of 4AllLevels:
"We were actually immediately enthusiastic about the H20 ambitions and plans. In recent years we have grown strongly and are active at various locations. At H20 we can house everything under one roof. Our office, merchandising/storage, bootcamp area for Brash esports as well as equipment for recording content, for example. The Rabo Esports Stadium is a cool event location, where we will certainly organise events. Despite the fact that the campus hasn't been rebuilt yet, we have decided to move already. We're already comfortable here and will actively help to create a hub around gaming and esports."
Strategic partners
"As initiators, we have no background in the gaming and esports world, so we started actively looking for strategic partners," said Dirk Tuip on behalf of H20. "We are proud and happy that Miranda and her team from 4AllLevels have chosen to make a long term commitment to H20. They have built up a lot of experience and knowledge in a world that is still completely unknown to many companies."
Sheep over the dam
About the collaboration: "This collaboration goes far beyond renting space. The goal is to connect parties and play a driving role in the further development and professionalisation of esports and gaming in The Netherlands. The coming year various events will be organised to put H20 further on the map. One has to be the first, but we both hope that with 4AllLevels and Brash esports more 'sheep' will follow," says Dirk.