AMSTERDAM, 8 July 2021 - Pathé and H20 Esports Campus Amsterdam are joining forces to bring a completely new gaming concept to cinemas this autumn: Go!Gaming. Go!Gaming are game locations at Pathé where gamers, esports enthusiasts and Pathé visitors can play together using the best and latest game consoles and PCs. The first Go!Gaming location will open in the autumn at a Pathé branch that has yet to be announced.
Go!Gaming brings gamers, esports enthusiasts and Pathé visitors together to discover the fun and excitement of gaming. Experience, relaxation, gaming together and self-development are central to this. The concept will be launched this autumn, when the first location will also be announced.
Pathé and gaming
Bram van den Broek, Director Operations Pathé, and Matthijs Vink, co-founder of H20 Esports Campus, are the directors of Go!Gaming. Van den Broek: "Go!Gaming is the perfect addition to the cinemas of Pathé. It is important for Pathé to remain relevant for new generations and therefore we continue to innovate. The popularity of gaming and esports has been growing for years. In the past year, we have also noticed that people need entertainment more than ever before, but at the same time they also need interaction and social contact.
We have often organised successful small-scale gaming and esports events in our cinemas and since this summer we have launched Pathé Play, where visitors can play games on the big screen using their own console. By adding Go!Gaming to our cinemas, we can serve our younger target groups and gamers even better. With H20 Esports Campus we have found a partner who strives for the same top quality and customer experience and who has years of experience in building a professional Esports Tech Campus and Esports Stadium. Go!Gaming will make our cinemas even more the place to enjoy an evening or day out with friends and family."

H20 Esports Campus
H20 Esports Campus is the Dutch on- and offline platform where esports, gaming and creative tech come together, and where Dutch esports talent is trained and prepared for a future in creative tech. Matthijs Vink, co-founder H20 Esports Campus: "We are extremely proud that we are going to bring this new concept to the market together with market leader Pathé. After our launch at the end of 2019, we were hit hard by the corona crisis, but in spite of that we still managed to achieve considerable growth. Now it is time for the next step.
Through the cooperation with Pathé we can expand our activities from top esports players to a broader target group of gamers and introduce them to the H20 Esports Campus. Our goal is to create an environment where the right guidance and expertise is available so gamers can meet each other in an educational and responsible manner. If more professional esports players eventually roll out of that, that would be great."
https://www.youtube.com/watch?v=MHTzs6QbVmY
Launch Go!Gaming
In the coming weeks, the parties involved will work hard on the further interpretation and realisation of the concept. The exact details of Go!Gaming and the location will be announced this autumn, together with a festive launch. Visitors can keep an eye on the social media channels of Go!Gaming, Pathé and H20 Esports Campus. The links are on the website www.gogaming.gg .










